Augmenting human intelligence and forming collective insights by computer aided collaboration…social media, many-to-many.
There has been a fundamental shift in our culture and it has created a new landscape of influencers and an entirely new ecosystem for supporting the socialization of information – thus facilitating new conversations that can start locally, but have a global impact.
Social media has created a new layer of influencers. It is the understanding of the role people play in the process of not only reading and disseminating information, but also how they in turn, share and also create content for others to participate. This, and only this, allows us to truly grasp the future of communications.
The socialization of information and the tools that enable it are the undercurrent of social media and ultimately the social economy.
Content is the new democracy and we the people,are ensuring that our voices are heard.
What we’re talking about here is how companies will best manage an integrated communications strategy in the not too distant future. It about putting the “public” back in Public Relations and realizing that focusing on important markets and influencers will have a far greater impact than trying to reach the masses with any one message or tool.
The key point here is that Social Media has yet to reveal its true impact. While many are defining its future, the majority of people around the world have yet to embrace it and participate. This means that it’s only going to become more pervasive and as such, become a critical factor in the success or failure of any business.
The evolution of social media is also forcing an incredible transformation in PR and corporate communications – its most dramatic to date; even more significant than the introduction of radio, television and motion pictures.
With the injection of social tools into the mix, people now have the ability to impact and influence the decisions of their peers and also other newsmakers.
Digital Life is redefining consumer awareness and engagement
Social media is not a game played from the sidelines. Those who participate will succeed – everyone else will either have to catch up or miss the game altogether.